The Brand

Swimwear for the Stylishly Athletic.

At SWM, we believe that swimwear should be as dynamic and versatile as the individuals who wear it. Born from a passion for fitness, style, and the great outdoors, SWM is more than just a swimwear brand—it’s a celebration of those who live life with energy and elegance, both in and out of the water.

SWM is an Australian swimwear brand inspired by the surf life savers on Sydney's famous Bondi Beach.  We set out to create a brand that honors the athletic spirit while embracing the elegance of minimalist design. SWM, a clever play on “swim,” captures the essence of what we stand for—swimwear that moves with you, supports you, and lets you express your personal style.

Our swimwear combines timeless design with modern functionality. It’s for the man who values quality, performance, and a clean, refined look. With a focus on classic colors and cuts, our men’s line is designed to complement the athletic physique, giving you the freedom to move with ease and confidence.

SWM is more than just swimwear; it’s a lifestyle for those who live boldly and beautifully. It’s for those who understand that fitness isn’t just a routine—it’s a way of life. And just like you, SWM is always ready to dive into the next adventure, with style that never compromises.

With SWM, you don’t just swim—you SWM. And you do it with passion, power, and panache.